We're La Roja Travel
A team of passionate locals sharing Shenzhen's incredible tech revolution with curious travelers from around the world.
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Happy Guests
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Years Experience
Our Story
La Roja Travel was born from a simple observation: visitors to Shenzhen were missing out on the incredible tech innovations happening all around them. Robotaxis, drone deliveries, and cutting-edge robots were becoming everyday life here, but most tourists had no way to experience them.
Founded in 2024, we started offering small group tours that take you beyond the tourist spots and into the real Shenzhen—the city that's quietly building the future.
Today, we've hosted guests from over 20 countries, all united by their curiosity about technology and desire to see it in action. Whether you're a tech professional, entrepreneur, or simply fascinated by innovation, we'll show you things you won't find anywhere else.
Why Choose La Roja?
Local Expertise
Our guides live in Shenzhen and know the city inside out. We take you to places that aren't on any tourist map.
Small Groups
With a maximum of 4 people per group, you get personalized attention and can ask all the questions you want.
Passion for Tech
We're not just guides—we're tech enthusiasts who genuinely love sharing what makes Shenzhen special.
Meet the Team
Our guides are passionate locals with deep knowledge of Shenzhen's tech ecosystem.
Adam
Founder & Lead Guide
UK university graduate who came to Shenzhen for an internship and never left. Passionate about robotics, EVs, and showing people the real future happening here every day.
Vicky
Senior Guide
Born and raised in Shenzhen, studied in the US. Bridges the gap between East and West with warmth and professionalism.
Sean
Tech Specialist Guide
Former engineer turned tour guide. If it has a chip in it, Sean can explain how it works and why it matters.
Lily
Experience Designer
Makes sure every tour runs smoothly behind the scenes. From booking to post-tour follow-up, Lily keeps everything on track.