We're La Roja Travel
A team of passionate locals sharing Shenzhen's incredible tech revolution with curious travelers from around the world.
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Our Story
La Roja Travel was born from a simple observation: visitors to Shenzhen were missing out on the incredible tech innovations happening all around them. Robotaxis, drone deliveries, and cutting-edge robots were becoming everyday life here, but most tourists had no way to experience them.
Founded in 2024, we started offering small group tours that take you beyond the tourist spots and into the real Shenzhen—the city that's quietly building the future.
Today, we've hosted guests from over 20 countries, all united by their curiosity about technology and desire to see it in action. Whether you're a tech professional, entrepreneur, or simply fascinated by innovation, we'll show you things you won't find anywhere else.
Why Choose La Roja?
Local Expertise
Our guides live in Shenzhen and know the city inside out. We take you to places that aren't on any tourist map.
Small Groups
Small groups of 5–10 depending on tour length, so you get personalized attention and can ask all the questions you want.
Passion for Tech
We're not just guides—we're tech enthusiasts who genuinely love sharing what makes Shenzhen special.
Meet the Team
Our guides are passionate locals with deep knowledge of Shenzhen's tech ecosystem.
Sawyer Liu
Founder & Engineering Lead
Founded La Roja to bring Shenzhen's tech ecosystem to English-speaking visitors. Handles booking systems, SEO, and the behind-the-scenes tech that keeps the tours running smoothly.
Adam
Founder & Lead Guide
UK university graduate who came to Shenzhen for an internship and never left. Passionate about robotics, EVs, and showing people the real future happening here every day.
Sean
Tech Specialist Guide
Former engineer turned tour guide. If it has a chip in it, Sean can explain how it works and why it matters.
Chris
Tech Guide
Joined La Roja after years in the Shenzhen maker scene. Knows every floor of Huaqiangbei and can tell a cloned drone from a genuine DJI at ten paces.